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Digital DNA is an honest, genuine, supportive process of personal branding that creates a website that shows who you really are and what your business is really about.

It’ll be love at first site

Get your business online. You’re one of a kind. You’re ready for business. Let’s show them the love.






Amanda Aitken on Krista Smith

Krista is a truly remarkable human being. She embodies a comforting yet exhilarating blend of razor-sharp strategic vision, technical and creative prowess, and insightful compassion – and to work with her is to bask in all of that awesomeness! My business would not be where it is today without Krista having been part of it. Not only does she see with total clarity what her clients need most (and help them make it happen), she also approaches every project with her heart wide open. And that’s not something you find every day!

Thank you, Krista, for everything that you are and the magic you bring to the world!

Amanda Aiken, Creator of The Girl’s Guide to Web Design, Girl’s Guide to Graphic Design, and Girl’s Guide to Creative Bloom



I design + code custom WordPress websites.

It’s about creating a personal brand that is a true reflection of you and the work you do.

Get out there, girl — No more stalling. Tell them who you are and what you do. Your right people are ready.

It’s time.

Aren’t you ready to show up for real? Your website. Your truths. Your awesomeness.

Let’s get started!