Sign up here for resources & inspiration!

As a female entrepreneur, I know what the whispers in your heart sound like. I know because I have them in my own too.

I know the mental energy it takes to be able to plan your next exciting offer.

The thing is we are often so busy working in our businesses it’s difficult to find the mojo to work ON our business.

3 ways you can activate your creativity & discover what experience your dream clients are craving from you via

Between clients, marketing, social media, networking, family, friends, and passions {to name only a few}, where can you find the time to get creative + inspired?

In today’s post, I’m sharing my top 3 tips for activating that creativity so that you can be in the space to be able to intentionally nurture a new offering for what your dream clients are craving from you right now.

1. Slow down and practice disconnecting.

I spent the first three weeks of July on an amazing European adventure with my almost 15-year-old daughter and I did not bring my laptop. AND I’m SO glad I did! By choosing this, it freed up so much space in my head to reflect and see what kinds of things I had been missing this year on my entrepreneurship journey. I was able to see patterns that I NEVER saw before. I saw innovative ways to take my ideas and implement them in ways I had never seen before. I came back refreshed and renewed and ready to go.

Let’s say you don’t have a three week European adventure on the books (yet!). You can still slow down and practice disconnecting. Start with three days. Make a commitment to yourself and hold yourself to it. Sure you can keep your phone on to check in with your children or aging parents or doggie daycare. But enjoy some quality time where you’re not tied to clients + social media. It’s all about vision + dreaming.

2. Get out.

In the past week, I’ve had lunch AND dinner out with different women I admire. The conversation naturally shifts to our businesses during the course of our meals. Sometimes just hearing yourself talk can ignite a spark that you didn’t know was even there. Just talking about what has been going on or what you want has a natural way of creating excitement that you can’t wait to share! For example while I was at an Italian restaurant last week, I was completely inspired by the way they had written the restaurant menu on the interior walls. It inspired me to translate that to a client’s design. We decided to write her messages of inspiration on the beautiful background textures we have chosen. She’s thrilled and so am I!

Where can you go to find inspiration? A Restaurant? Your local coffee shop? The mall? Antique stores? The forest? The ocean? A stream? Book yourself in your calendar and protect like you do those clients appointments of yours and get out! Your clients will LOVE you for it!

3. Ask.

I know the thing I do that singly helps me the MOST when deciding what new offer my dream clients need is to ASK them where they need support. Take the time to connect with them (in person, over Skype, or even an online poll will give you lots of information to begin with).

Take the time to reach out and conduct your own market research. You may get some goofball ideas, but I’m also willing to bet you’ll start to see a pattern emerge. Nothing inspires my creativity more then knowing exactly what my clients need from me. The freedom to choose how I will deliver that experience is where the goodness continues!

And when you find that idea? I’d LOVE to invite you to the Action Academy Retreat that I’m co-hosting this fall in picturesque Nova Scotia.

This retreat is designed to get you into focused action – providing just the right blend of support, education, cheerleading, and solo time. You can read through all the details RIGHT HERE.

3 Smart Strategies to Attract More Business

3 Smart Strategies to Attract More Business via

My teenage daughter and I are currently making our way across Europe. It’s incredible. Last night I sat watching the sunset over the Aegean Sea and thought about our experiences thus far.

Girls tripAs I sat with breeze blowing in my hair and the sweet smell of the sea air, I was quickly reminded how slowing down can help the women I work with gain some serious traction in attracting more clients.

I thought about how my daughter and I started this journey alone, not knowing what to expect. And how after our first few hours, we got to know and fall in love with each new place. Entrepreurship is so much like visiting a new place…lonely until you find your tribe.

I also thought about how important it is to plan your itinerary. We each have a wish list of outcomes for the places we are visiting. Sometimes navigating even the best laid plans can be challenging (think arriving in Greece on the day their national referendum is taking place to oust the Euro!).

What I quickly realized is that I had 3 smart strategies to share with you on how you can use my travel a-ha’s to help you attract more business.


Always give yourself plenty of time to reflect. It’s important to take the time to recognize what’s working and what’s not working for you with your current client load. Spend time noticing who you are attracting and how you feel about them. Think about where you want to go and how you can get there. Take time to pause so you can intentionally do more of the work that lights you up. I have a hunch it will be easy to then see what you are ready to let go of to make room for more fulfilling work.


Many of the lifestyle entrepreneurs I work with find themselves alone and craving other like minded women to share successes, strategies, disappointments, and ideas. Even the most introverted of us (and I’m a BIG one!) need time with other business owners who *get* what we do. To be witnessed, celebrated, and championed among many things.

3. PLAN.

I’m not talking spending months working a business plan before you even get your business off the ground to prove on paper to someone (possibly your significant other!) that you can make this work. I’m talking about:

  • planning by being intentionally in charge of the path you are taking with your business
  • dedicating time to examine what’s working for you
  • taking time to converse with past clients to see what else you might be able to do to support them
  • thinking about new offers your ideal clients are craving in terms of new experiences from you
  • recalibrating your navigational compass so that you’re confidently heading in the direction you want to go.

By implementing these 3 smart strategies, I have a feeling your direction will be clear, your decisions will feel more in sync with what’s important to you, and you’ll feel energized and excited about what’s next. When you’re clear on who you are and what you do, you’ll be attracting more of your just right clients before you know it.

If you’re looking for this whole experience in one place, I’d love to invite you to my upcoming retreat, Action Academy Retreat with my good friend Jac McNeil. The early bird offer ends July 15th. We’d LOVE to have you join us!

Are you coming to the Action Academy Retreat with Krista Smith and Jac McNeil?


Claiming My Truth: I Am a Teacher

Claiming my Truth -- I am a Teacher by KristaSmith.caWe are all on a journey. This I recognize. Some journeys are bumpier than others. Some are smooth sailing.

It will not come as a surprise to you that I LOVE all things tech-y. Designing and coding a website is fun for me. It’s easy and there is no better challenge in my world than conquering a new software and making it work for my clients.

What you may not know about me is that I started off in this world as a teacher. An elementary school teacher to be exact. I was Miss MacKinnon long before I became Krista Smith. I loved teaching. I loved my students. To this day, I’m in regular contact with many of them (thank you, Facebook & Instagram!).

Another thing you may not know about me is that I run a program at platform Bedford called Prosperity. It’s a year long training program for entrepreneurs who are looking to take their business to the next level. In my role as a facilitator of Prosperity, I teach, mentor, and coach. I’m a sounding board for ideas. I’m a colleague. I’m a friend. Our membership is exceptional. The participants show up for each session ready and excited about what’s next. Together, we’ve created a space to collaborate, learn, stretch, and grow. I love my work with these wise and wonderful business owners.

I co-run The Web Designer Beauty Support School with my friend Katy Martin. In the past year I’ve also led some exciting workshops for other organizations on taking your brand to the next level.

The common thread I’m realizing about my journey — I TEACH. When I can combine teaching with technology? LOOK OUT, world.

I’m thrilled to be collaborating with my good friend Jac McNeil on an opportunity where I can be fully in my zone of genius.

In October I’ll be co-leading the Action Academy Retreat. I’ll be indulging the teacher in me where I’ll be showing up as a collaborator, thought partner, expert, coach, sounding board, champion, and facilitator. Our retreat participants will receive me at my best.

Are you coming to the Action Academy Retreat with Krista Smith and Jac McNeil?

We’re guiding 18 women entrepreneurs through an intimate retreat experience so they can create their next income stream. We’d absolutely love for you to be one of them.

If you have a hunch that it might be time to create a new signature offer for your ideal clients but haven’t found the dedicated time or support, this could be the opportunity you’ve been waiting for. I get it, Gorgeous. Working on your business while you’re working in your business is tough.

What women entrepreneur do you know that wouldn’t la-la-love to spend three days retreating at a beautiful oceanside resort AND leave with a well-developed, true-to-you income stream that you’ll be motivated to introduce when you get back home?

If your intuition is nudging you, please check out the retreat. I’d LOVE to see you there.




FREE: New Screensavers/Wallpaper for Spring!

FREE spring wallpaper/screensaver via for your computer, tablet, or mobile phone

I'm not sure where you live but here in Nova Scotia it's been a loooooooooonnnnnnng winter. You'd think as a Canadian, I'd be use to snow. The thing is we live in a Maritime climate. A typical winter for us means 10-15 cm of snow followed by rain a few days later that washes the Read the full post here...

Why it’s Finally Time to Get Friendly with Mobile for your Website

WHY IT'S TIME TO FINALLY get friendly with Mobile Responsive Design by

  It’s time, pretty lady. Google has made a decision that will impact how your website shows up in search results. And it’s starting on April 21, 2015. My inbox has been flooded with emails the past couple of months from clients, colleagues, and friends asking why they are getting a notification from Google that Read the full post here...

How to create custom graphics for your blog posts

How to create a custom graphic for a blog post using Canva,com via

All around the interwebs lately I've had clients and colleagues ask me how they go about creating a custom graphic for their blog posts. Are you curious why adding an image to your blog post or on social media is a savvy online move? I've outlined my top five reasons here: Bigger engagement - it's Read the full post here...