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Five Things You May Be Missing on Your Contact Page (& How They Can Improve Your Client On-boarding Process & Bottom Line)One of the pages on a newly designed or redesigned website that often isn’t given as much thought as the essential about, services, or portfolio page is your contact page. The page that people land when they’re ready to reach out to you. Some web visitors will land here after spending time getting to know you either on your website or through social media or even in person. I believe there are five things that most online entrepreneurs miss out on when creating this page that can impact how you bring new clients into your process and can impact your bottom line in a positive way.

1. Starting your page with an invitation to your ideal client

I believe it’s important to include an introductory paragraph on the page that gets right to the heart of your ideal client’s struggle and how you help them solve it. Invite your web visitor into a mini experience of what it’s like working with you. It’s possible (gasp!) they didn’t spend time savouring each page of your website (yet). You may need to spell out for them how you best help your ideal clients. Are you unsure how you can accomplish this? No problem. You can do this by answering these three questions.

  • What comes easy to you that seems hard or confusing to other people?
  • How do you use that superpower you have to help the people you work best with?
  • What do your most loved clients tell you time and time again about what it’s like working with you?

Weave the answers to those questions into a paragraph introducing yourself and your work. Would you like to see an example? Click through to my contact page right here to see how I introduced myself.

2. Opportunity to bottom line your investment

Tire kickers. The web visitors that don’t spend a whole lot of time reading your service/products. These are the contacts that come in and you spend more time than you ever imagined emailing back and forth regarding the opportunities that are available in working with you. You may even find yourself negotiating with them. I know, I know, this is an total energy drain and leaves you feeling undervalued. What you can do to prevent this is to bottom line the ways people can currently work with you. On your contact page, include a checkbox list with the services you provide and a corresponding ‘investment starting at $’. By ensuring that this a is required question to answer, you’ll guarantee that they have read over your options and will know in advance if they are comfortable with your rates.

3. Fact collecting

Get as much information up front as you can. If you take the time to develop a series of 3-5 open ended and powerful questions, you’ll be able to gather the facts you need that may be the deal breakers in helping you decide if this potential client is a definite yes, a yes with boundaries, or a kind yet confident no. The opportunity you have here is to use these questions and her answers to help you better understand the needs of this client and to decide if you are the BEST person to help her.

Think about the questions you normally ask after a client reaches out to you in that first (second, and third!) email. How can you add those to your contact form (and thus save you valuable time)?

4. Your Personality (in the form of your brand voice)

When people meet you in person, what do they experience? Are you friendly, playful, warm, elegant, rebelesque, inspiring, professional, honest, direct, savvy, engaging, or maybe easy-to-understand? Something else? Whenever you have the opportunity to interact with your ideal clients, think of it as a opportunity to highlight who you are and how your clients can expect to interact with you. You can use your personality to inform your clients what it’ll be like communicating with you.  It’s possible accomplish this through the tone of your copy, questions, and choice of images. All these things create an overall impression of what the experience is like when partnering with you. In the past you may have tried this by attempting to write like someone you admire in the online world (I mean, it clearly works for her, yes?) I know what your intentions are, but by assuming their brand voice, you’re actually undermining your own credibility. You’re not her. You’re you. It’s time to highlight you. Be intentional with your words (even on your contact page) and know that there are copywriters who can help you nail your brand voice if you find yourself in unfamiliar territory.  My best advice when getting to the heart of your personality is a quote by Steve Martin. “Be so you they can’t ignore you.”

5. Opportunity to be heard

I think it’s important to be mindful that even though part of your intention may be qualifying clients with your strategic and well planned contact form, there are two people who make a successful business relationship. Create the opportunity for your client to be heard as well. Give them space on your contact form to ask their own questions and allow them to give you extra information that may be a factor in deciding whether to work together. This is really about honouring the relationship you may be building before you connect for the first time.

As an example, last year I had a client reach out through my own contact form. In it, I initially didn’t get that intuitive feeling in my belly, that “wow, we will be able to create magic together” feeling. UNTIL, I got to to the place where I gave her the opportunity to have her own say. She had me at hello. Because she was able to be free with her own communication, she made a connection with me that endeared me to her. I reached out right away. And now, over a year past when we completed our work together, we still connect. Because we now have a friendship.  How lucky is that?

I believe if you finesse your contact page and incorporate these five suggestions, you’ll find yourself with better quality contacts, more of the information you need to decide if you want to pursue a working relationship with this potential client, and more time to serve your clients in the way you want and they deserve. What a great way to help your bottom line. 

I’d love to hear your thoughts in the comments :) If you have an example of a stellar contact page you’ve come across, please mention that too!

It’s December and for me this is a time of quiet reflection. When I pause to think about the amazing people who’ve come into my life in the past year.

This year I’m grateful for the incredible women who chose me to design their online home.

It’s a time of year for me to be grateful for all the goodness I’ve seen, felt, heard, and witnessed.

It’s the time of year where I find myself spending extra time on Pinterest, curating inspiration for next year.

GotThis - KristaSmith.caIn early November, I was lucky enough to reconnect with one of my best friends from high school, Lisa. She’s a Stella & Dot Stylist and together we launched her first ‘trunk show’. One of the items I LOVED was their engraveable charms. As I sat with my friends pondering what to inscribe on mine, someone suggested to use what I frequently say, “You’ve Got This”.  Brilliant! However, there are only 8 characters allowed. So I tried “ugotthis”. It still wasn’t it. Then, in a moment of clarity, it came to me. The message I wanted on my own engraveable: #gotthis. It’s SO me. It means I’ve got your back. It means you can trust me to help you. It means I believe in you. It means you can do it. It means I’m with you. It means you can do whatever you want. And it means SO MUCH MORE.

As you enter into December, I wanted to give you something that I was inspired to create,  just for you.

Below, I’d love to invite you to choose your favorite screensaver — I personally designed and optimized them for your computer or your mobile device. All you need to do is click on the one you’d like to download (it’ll open in a new window), then simply right click, save as, and then download to your computer. Once it’s saved, go into your screensaver settings to upload your choice!

For those of you who want to add one of the mobile ones to your iPhone, I’ve done up two quick videos walking you though how to save it to your iPad or iPhone:



Happy December, friends!


K Computer Wallpaper

#GOTTHIS Computer

#GOTTHIS Mobile Wallpaper

#GOTTHIS Mobile Wallpaper

May your days be Merry & Bright Computer

May your days be Merry & Bright Computer

May your days be Merry & Bright Mobile Wallpaper

Joy Peace Love Computer

Joy Peace Love Mobile Wallpaper

Honour your inner sparkle Computer

Honour your inner sparkle Mobile Wallpaper



A Digital DNA Design for Insightful Gail Gaspar

Gail-Gaspar,-Digital-DNAToday I have the privilege of introducing you to Gail Gaspar.

Gail is a co-active coach who helps her clients create the lifestyle they crave in the “next-stage” of their lives. Through her own eye-opening transformation, she designed a process of Leading True that enables her clients to navigate business building and career changes with a fulfilling lifestyle outcome in mind.

Gail fully believes it is possible to reinvent yourself with a renewed sense of purpose at any stage of life. Don’t you just love that?

Let’s meet Gail and get inspired:

What’s the best way to bottom line what you do?

I help small business owners, entrepreneurs and coaches step in to purpose-driven career roles for more freedom, impact and revenue.

Let’s pretend we just met on the sidewalk and both of us are free for the afternoon [yes!]. Where would you suggest we go for our first in-real-life conversation?

I would suggest we take a walk along the beautiful natural path and flowing river near my home.

How do you describe your work?

Co-creator for next-stage, authentic career, lifestyle and leadership success.

What’s the one thing you wish everyone understood about what you do?

That we’re not meant to go it alone. That continuing to create challenge, meaning and revenue beyond what we think is possible, is done very efficiently and enjoyably in partnership.

What’s your favourite place to hangout online right now? Why?

My favorite place to hang out online now is on Facebook. I’m an extravert who loves being engaged with and making connections among people I know and like. I particularly like the humor, stories, links and support on Facebook.

Close your eyes and think back to your old website. What do you remember?

I remember that my site felt outdated. Was no longer in alignment with my ideals, energy, creativity, voice. The content felt crowded. It did not clearly state what was offered and how easy it is to get started, take intentional action with compassion, and not go it alone with coaching.

How is your new website iteration reflective of the work you do? invites the reader to explore the site through the use of original photographs and crafted content. From color selection to page layout, from ease of navigation to free resources, it’s a freedom-call to action and partnership that those who are ready for a purpose-driven path will recognize and pursue.

What kinds of compliments have you received about your new web design?

I’ve received so many compliments on the new site including spacious, wise, calming, clear message, generous, inspiring, beautiful to look at, easy to navigate.

What’s one thing you discovered about web strategy/web design/personal branding/technology from working with Krista?

It doesn’t have to be hard! It can be an enjoyable, collaborative learning process.

What do you now know for sure?

I know now that having a site that’s current and in alignment with my message and services is a vital element of my business. Wish I’d done this sooner!

Here’s a screenshot of Gail’s new online home: 2014-10-29 16-02-38 2014-10-29 16-03-19To visit Gail’s site, please click HERE.

In the comments, both Gail and I would LOVE to hear about what you think of her new online home and her amazing work.


Every day. Without worrying that she will hurt someone’s feelings. Without fear of disappointing someone. Without thinking about how the tone of her email might be misconstrued. Without thinking that a no might effect further referrals. Without worrying about the implications of a relationship that isn’t working for her with a client who is really well Read the full post here...

A Digital DNA Design for the Beautiful Monica Faux-Kota

Monica is a soul-sister. She's equal parts intuitive, compassionate, genuine, and nurturing. Her web design journey took a little longer than most of my clients. She came to me looking for a dream site for her massage therapy practice. The certifications, courses, and creds Monica has under her belt combined with her passion for supporting women on their Read the full post here...

A Digital DNA Design for the Insightful Lorena Knapp

Lorena Knapp

Lorena is an Accountability Coach specializing in helping people identify their next steps and creating a plan of action to move forward. What would you be doing if you weren’t waiting for someday? An Accountability Coach (like Lorena!) will help you identify what’s holding you back and create a plan of action to help you move forward.  The Read the full post here...